Chief's Choice is a Premium Fijian Kava which is grown in Kadavu and is hand picked to ensure Premium Quality. Each plant picked is at least 10 years or older. It is pure noble lateral root. It is dark in color and has a distinct Fijian peppery taste. The kavalactone levels for this are 10.22%. The effects with this kava are almost instant and long lasting. Takes you to a state of tranquility and calm when you need it the most. Chief's Choice is very smooth, creamy and luscious.